Marketing maturity assessment

MARKETING MATURITY ASSESSMENT TEST

After completing this 10 minutes test you will know:
– What is the maturity level of your company’s marketing organization
– What are the strengths and weaknesses of your markeitng organization
– What improvements you should consider for your marketing organization

*The test suits best the B2B organizations

The essential goal of marketing – impact sales growth. Maturity of marketing defines the effectiveness and sustainability of the impact on sales.

This test attributes a company to the one four levels based on marketing maturity:

Minimal – reactive marketing efforts making a short-term impact on sales. Once the effort is stopped, the impact on sales fades.

Opportunity – Continuous marketing efforts are underway in different impact areas, but not all channels and communication methods are yet utilized.

Growth – Many marketing opportunities and channels are being utilized, but organization still lacks consistency and integrity

Sustainable – Consistent work in all key impact areas, creating and developing relationships with customers and the ecosystem. Delivers a stable and market-resilient impact on sales.

MARKETING IMPACT AREAS

The test assesses marketing maturity based on five key marketing impact areas. Each of them has a significant impact on the company’s sales growth. The synergy and effective implementation of all of them ensures the effectiveness of that growth.

Organization

Marketing is alligned with business goals

Identity

Clients recognize the company and know why they work with it

Value Proposition

Clients understand the value of company services and prefer them against competitors

Customer Relations

Clients get descent attention. They know people in the company and wouldnt risk to buy from someone else

Communication

Clients follow the regular news from the company therefore recall it when in need for it’s services